Why use a NFT agency?
TezAct.com, the solution to protect your works, novels, documents… by using the blockchain !
July 11, 2022
Let's start by defining an NFT...
An NFT ("Non Fungible Token") is a digital data associated with a value and which is composed of 2 inseparable elements:
- a digital file such as an image, video or any other document (txt, word, excel, pdf...) often stored on protocols such as IPFS or Blockchain
- associated with a digital identity stored in the blockchain which contains a certain number of characteristics specific to the digital file (author, creation date, IPFS link to access the file, etc.)
NFTs are generally controlled by a smart contract that defines the rules for the creation of new NFT tokens as well as for their assignment, transfer, ownership, destruction, associated royalties, etc.
The first NFT appeared in 2014 but it was not until 2021 that the NFT market really exploded and interested the general public and brands.
Since then, NFTs have revolutionised the digital art market, but more broadly they also offer new perspectives for many other sectors such as: industry, culture, law and legal, intellectual property, gaming, etc. Many very concrete software applications now exploit the concept of NFTs, such as traceability software in industry and video games.
From a communication and marketing point of view, the revolution is also underway. Calling on an NFT agency such as our blockchain agency is now essential for a successful strategy and for successfully spreading your brand.
How to choose your NFT agency?
Let's not lie, with the hype and media wave around NFTs, many web agencies and traditional communication agencies have suddenly found themselves in love with blockchain and NFTs without knowing all the technical aspects.
Blockchain requires a very high level of skills and is not accessible to everyone in terms of handling, coding and understanding. Exploiting this technology within the framework of NFT projects and NFT strategies therefore requires mastery of all the best practices, particularly in the associated smart contracts and blockchain knowledge.
Our NFT blockchain agency, based in France, has chosen to focus on skills with employees who are passionate about blockchain and marketing. We have a perfect understanding of all blockchain concepts and are therefore able to support our clients with the most advanced and advanced strategies, since we are able to make proposals by understanding all the potential that NFTs offer.
What to expect from an NFT agency?
A serious NFT agency will enable you to succeed with your branding campaign, including support in :
- defining a brand strategy that exploits the full potential of NFTs
- defining the rules for the smart contract that will govern the creation, use and transmission of NFTs. Many branding campaigns end in failure due to a lack of expertise in designing the smart contract associated with NFTs
- developing and bringing to life the NFTs (design, visuals, blockchain developments, etc.)
The NFT agency is an indispensable partner for your brand to take advantage of all the opportunities that NFTs offer (federating a community, developing the bridge between digital and real life, increasing the value of your brand, etc.).